We all have likely seen them, at one time or another: the job advertisements calling for curiosity as part of the desired “package of qualities” of the successful applicant. The ways in which curiosity is described might differ. But the message is much the same: what is needed is (choose the one that most resonates with your past encounters) –– a passion for learning; a thirst for knowledge; an inquiring mind; hands-on curiosity –– paired with innovative and creative thinking, and an ability to think “outside the box.”
The connection between curiosity and creativity seems so clear and obvious, that we scarcely notice that these two different qualities have been linked together. But what is the empirical evidence for their association? How closely connected are they, really? And, if they are associated, what is the direction of their connection: Does curiosity fuel creativity? Or does having a creative cast of mind catalyze curiosity?
Despite our intuitive sense that there should be a strong association between curiosity and creativity, only recently has the nature of the connection between them begun to be systematically probed.
For more see: Creativity –– What’s Curiosity Got to Do with It?