Sometimes the concepts of detail stepping and goal synergy can seem somewhat abstract. We thought we’d try to make them concrete through a recent example.
You’ve decided you’d like to check out and test drive the latest Cadillac. So you head to your local Cadillac dealer. Except, that when you get to the lot, there’s no car there and you’re asked to take a seat and don a virtual reality headset. The dealer walks you through virtual options as you vividly explore now one interior/exterior and now another.
So goes a new retail strategy soon to be rolled out in some Cadillac dealerships. Dealers will have the option of one of 5 levels of “reality”— spanning from fully real-world on the lot inventory to entirely virtual vehicles (except for test-drive and service-loaner cars).
This goal synergistic approach doesn’t undermine existing advantages of Cadillac’s many dealerships situated in larger towns and cities. There’s less need for excessive inventory management and logistics. Car buying becomes a more customized, flexible, individual experience, especially suitable to luxury brands.
To think about:
- Something that seems like a roadblock—could it be a stepping stone?
- Might you mix and match possibilities—blend the real and virtual where appropriate?
- Why not pilot test—try out on a smaller scale first?
- Can this invoke a mutually reinforcing innovation cycle where using virtual reality in one context spurs new innovations in virtual reality itself?